EHL Ingredients spices up the humble pie for British Pie Week

EHL Ingredients predicts pie trends as specialty spice blends are tipped to be the manufacturers’ favourite ahead of British Pie Week.

As British Pie Week approaches (2nd to 9th March), EHL Ingredients, a leading importer, blender and packer of natural food ingredients is experiencing a significant increase in demand for its spicier specialty blends to add to pie fillings.

Pie manufacturers should stock up on herb and spice blends to offer pies with a difference. Forget plain pastry with flavourless fillings, EHL offers a versatile range of quality herbs, spices and curry mixes in various strengths. Sharma kebab, Mexican adobo, Berber spice and pepper blends are but a few examples of mixes used to create unusual pie fillings, ensuring there is nothing humble about British Pie Week. These are highly concentrated so offer economical benefits as only a small amount needs to be included in the recipes to make a big impact on the flavour of the end product.

32 per cent of British consumers who eat ethnic food now say they enjoy spicier foods more than they have done in previous years , and EHL expects this trend to extend to Pie Week, as modern takes on traditional pie fillings, such as chicken tikka, balti, steak and chilli, are becoming a popular fixture on supermarket shelves.

Consumers are experiencing and enjoying cuisines from around the world and it’s important for food manufacturers to keep up with this trend by combining national favourites with emerging alternatives.

Tasneem Backhouse, sales director at EHL Ingredients, says: “With British consumers developing tastes for hotter and spicier foods, British Pie Week is the perfect opportunity for food manufacturers to embrace alternative twists on the classics, by including more exotic ingredients and flavours in their pie products.

“Pies are iconic in British culinary history and while fillings considered to be the “classics”, such as cheese and onion, and steak and kidney, will always be popular, as the nation’s culture continues to diversify, so does its taste in food and we love the idea of putting a spicy spin on a classic.

“Our specialty blends are already performing well since being introduced to the market at the end of 2014 and we are experiencing an increase in demand from manufacturers looking to inject exciting fiery flavours in to their pies to satisfy British consumer demand.”

In addition, EHL offers beef, fish, and all-purpose seasonings, pink, green and white pepper blends, mixed herbs, as well as chicken and BBQ seasonings in conventional and organic formats – ideal for traditional pie fillings.

All blends are formulated on-site in EHL’s new product development kitchen using high quality ingredients from trusted suppliers around the globe.

EHL Ingredients can offer allergen-free and organic blends on request, can match or enhance existing blends and can collaborate on bespoke formulations for new products.

EHL’s ingredients and spice blends are available direct to pie manufacturers, food processors and via wholesalers, distributors and cash and carries across the UK. Its products are available in various quantities, dependent on requirements.

To discuss your requirements or to find out more about the new blends, visit www.ehl-ingredients.co.uk , email info@ehl-ingredients.co.uk or call 0161 480 7902.

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